Softball is a small but dedicated community, and ours is unusually engaged. Our followers are softball parents, players, and coaches, not general sports fans, so every impression is already qualified. On Instagram, our Reels reach 15.9% of our follower base — 2.8× the 5.6% benchmark for accounts our size — and our posts average 103 saves each, the metric that best predicts purchase intent. This audience was built organically over 14 years and has stayed; we have never paid for growth, and never employed engagement pods. Facebook adds substantial awareness on top, and is where our reach is compounding: 1.9M+ monthly views, about 90% from non-followers. What you see is what your brand actually reaches.
| Platform | Audience | Current content | What we can offer |
|---|---|---|---|
| Instagram @fastpitchpower |
86.4K followers · 15.9% avg. Reel reach rate 3.0% Reels engagement rate (interactions ÷ reach) · 51% men / 49% women · core 35–54 (skews slightly younger than FB) · 65.2% US |
Primary channel. Reels, posts, Stories. | Feed posts, Reels, Stories, product placement, giveaways |
| Facebook facebook.com/FastpitchPower |
90K followers, ~1.9M monthly video reach (mostly non-follower) 63% men / 37% women · core 35–54 · 65.2% US |
Cross-posted from Instagram. Strong top-of-funnel reach; engagement is lighter than Instagram, so best positioned as a brand-awareness channel. | Feed posts, video, link posts, giveaways, event promotion |
| YouTube @FastpitchPower |
38.2K subscribers 70% men / 30% women · 17% of viewers are 13–17 (the athletes themselves) · core 35–54 parents · 78% US |
Since 2012; originally instructional content that is still available, now mostly reposted Reels as Shorts. 774.7K Shorts views/mo, 71.8% average watch-through. Long-form paused since our 2020 subscription launch. | Sponsored Shorts, gear reviews, vlogs — kept separate from paid instructional content |
| TikTok @fastpitchpower |
30.5K followers | Instagram reposts | Native TikTok content, brand challenges, UGC-style posts |
Audience and engagement figures as of October 2026; Reels figures cover the 82 Reels posted in the last 90 days. Benchmarks: Reels reach rate (reach ÷ followers) of 5.6% for 50K–100K accounts (Socialinsider, Instagram Reels Statistics 2026, 140K Reels); Reels engagement rate (interactions ÷ reach) of 3.31% (Buffer, 52M+ posts).
Our average Instagram post earns 103 saves. Here is what our best-performing content has done.
A single drop-ball drill Reel — 32× our 103-save average. Saves matter because players keep instructional content to use later, which is the clearest signal of intent to buy.
View the post →One Reel reached 1,074,757 accounts — our ceiling when a topic lands with the broader softball community. Our highest-reach Reel of the last 90 days reached 567,377.
View the post →Best-performing single posts, not averages. Reels averages cover the 82 Reels posted in the last 90 days. Average saves per Instagram post: 103.2 (2026 to date).
Ambassador / Affiliate
Free product plus a personal discount code or affiliate commission shared across our channels. Low lift for both sides, and ideal for equipment, apparel, and similar brands.
No flat fee — product + rev shareSingle Sponsored Post
One dedicated Instagram feed post, Reel, or Story set — or a YouTube Short or integration — built around your product in our own voice.
From $700 · Reels from $900Seasonal Retainer
A recurring monthly cadence across all four platforms, tied to the softball season — winter training, spring tryouts, summer travel ball, fall showcases.
From $1,400 / month| Platform | Format | From |
|---|---|---|
| Feed post | $700 | |
| Reel | $900 | |
| Story set (3 frames) | $250 | |
| Feed post | $300 | |
| Video post | $500 | |
| YouTube | Sponsored Short | $150 |
| YouTube | Dedicated video | $500 |
| TikTok | In-feed video | $200 |
| Multi-platform | Launch Bundle — all four platforms | $2,000 |
| Multi-platform | Seasonal Retainer (monthly) | $1,400/mo |
Add-ons: usage rights & whitelisting +20–50% · category exclusivity +15–30% · rush turnaround +10–20%. Ranges reflect format, scope, and term. Every package is built around your goals — full rate card on request.