Fastpitch Power — Partnership Media Kit

Softball is a small, but dedicated and highly engaged community. Our followers are softball parents, players, and coaches, not general sports fans, which means every impression is already qualified. Instagram is the heart of our community, where average engagement is 3.2%, well above the 1-2% general platform baseline. Our Facebook page adds massive additional reach (1.9M+ monthly views, ~90% from non-followers), making it a strong awareness layer. We've never bought followers, run engagement pods, or inflated a number; what you see is what your brand actually reaches.

Why a niche audience wins

Trust converts We build actual relationships with our followers. Audiences trust a recommendation from a real coach they follow for real instruction over a celebrity athlete endorsement, and act on it more often.

1,411 proof points 1,411 athletes and coaches have subscribed to Fastpitch Power+ since 2020, (200-350 active members at any given time), with natural churn resulting from youth athletes aging out and moving on from their sport, rather than from dissatisfaction with our offering. That's a directly measurable, repeated willingness to spend behind this brand, where most accounts can only offer a follower count.

Cheaper, tighter reach We're not priced against global brands and pro sports; we're priced as a micro/mid-tier account, with the engagement numbers niche sports audiences are known for.

Household decision-makers Softball parents are often the household's purchasing decision-maker for gear, tech, nutrition, camps, and travel. They make up the vast majority of our audience.

Choose your Audience Instagram runs about 50/50 men-women; Facebook skews 63% men (likely more dads and coaches). Brands can choose the platform based on who they want to reach in the household.

YouTube reaches the athletes directly 17% of our YouTube viewers are 13-17—the players themselves, not just parents. A rare direct line to the athlete for gear and apparel brands, alongside the parent-heavy reach everywhere else.

Platform breakdown

Platform	Audience	Current content	What we can offer
Instagram @fastpitchpower	86.4K followers, 3.2% avg. engagement rate 51% men / 49% women, core 35-54 (skews slightly younger than FB), 64% US	Primary channel. Reels, posts, Stories.	Feed posts, Reels, Stories, product placement, giveaways
Facebook facebook.com/FastpitchPower	90K followers, ~1.9M monthly video reach (mostly non-follower) 63% men / 37% women, core 35-54, 65% US, notable Mexico/Philippines reach	Cross-posted from Instagram. Strong top-of-funnel reach; engagement is lighter than Instagram, so best positioned as a brand-awareness channel.	Feed posts, video, link posts, giveaways, event promotion
YouTube @FastpitchPower	38.2K subscribers 70% men / 30% women. 17% of viewers are 13-17 (athletes themselves), core 35-54 parents. 78% US.	Since 2012; originally instructional content that is still available, now mostly reposted Reels as Shorts. 774.7K Shorts views/mo, 71.8% average watch-through. Long-form paused since our 2020 subscription launch.	Sponsored Shorts, gear reviews, vlogs — kept separate from paid instructional content
TikTok @fastpitchpower	30.5K followers	Instagram reposts	Native TikTok content, brand challenges, UGC-style posts

Partnership options

Option 1

Ambassador / Affiliate

Free product + a personal discount or affiliate code shared across our channels. Low lift for both sides, and ideal for equipment, apparel, and similar brands.

Option 2

Single Sponsored Post

One dedicated Instagram feed post or Reel, or a YouTube Short/integration, built around your product in our own voice.

Option 3

Seasonal Retainer

A recurring monthly cadence tied to the softball season — winter training, spring tryouts, summer travel ball, fall showcases.

Rates available on request. We price against current micro/mid-tier influencer benchmarks, adjusted for our engagement rate and audience quality.